Strengthening Ukraine’s Export Ecosystem: Partnerships and Future Directions
December 15, 2025 | Kyiv, Ukraine
The conference will bring together representatives of government, business, and international organizations to discuss key trends, challenges, and opportunities in Ukraine’s export sector. The event will highlight the results of SIPPO Ukraine’s work in 2025 and showcase the achievements and partnerships developed with Ukrainian business support organizations.
Participants will gain insights into current economic dynamics, the evolving needs of exporters, and successful cases from business associations and companies that have expanded into international markets.
Agenda
09:30 – 10:00 | Registration & Welcome Coffee. Opening of the SIPPO Christmas Export Fair
10:00 – 10:30 | Opening Remarks
Clément Graf, Head of Programme, SIPPO Global
Poshan KC, Country Director, Swisscontact Ukraine
10:30 – 11:30 | Panel 1: Ukraine’s Economic Landscape and the Path Forward for Exports
Moderator: Anna Gladshtein, SIPPO Country Representative
Speakers:
Victor Shutkevych, Representative, Embassy of Switzerland in Ukraine
Olesya Zaluska, FCDO Bloom Consortium Director at Mercy Corps Ukraine
Oleksii Grushetskyi, Acting Director, Entrepreneurship and Export Promotion Office
Iryna Vysotska, Deputy Local Manager, Dairy Sector Component Coordinator, QFTP
Pavlo Ladetskyy, National Technical Advisor to the UNIDO GQSP Project
Victor Shutkevych, Senior Programme Officer in Economic Development, Embassy of Switzerland in Ukraine
11:30 – 12:10 | Coffee break
12:10 – 13:10 | Panel 2: Building Strong Export Support Ecosystem – Lessons from SIPPO-Supported BSOs
Moderator: Tetiana Hetman, Export promotion manager, SIPPO Ukraine
Speakers:
Valentyna Khystova, Executive Director, Ukrainian Association of Furniture Manufacturers
Olena Deineko, Chairwoman of the Board, Organic Initiative
Iryna Kukhtina, President, Ukrainian Berries Association
Rodion Rybchynchyy, Director, “Millers of Ukraine” union
Oleksandr Baldeniuk, President, Ukrkondprom
13:10 – 14:10 | Networking Lunch & Visit to SIPPO Christmas Export Fair
14:10 – 15:10 | Panel 3: Export Journeys – Experience of Ukrainian Businesses
Moderator: Andrii Blinovskyy, Export promotion manager, SIPPO Ukraine
Speakers to be confirmed
15:10 – 17:00 | Networking & Product Fair
15:10 – 15:40 | Expert Lecture: “From Local to Global — Expanding Horizons for Ukrainian Exporters”
Speaker: Iryna Zelenina, President, Ukrainian Export Alliance, export expert
Topic: Beyond the Stand: How Ukraine Turns Exhibitions into Engines of Global Growth
15:40 – 16:30 | Workshop on Rules of Origin
16:30 – 16:40 | Closing remarks
SIPPO Ukraine Christmas Market
a mini-exhibition featuring SIPPO-supported Ukrainian BSOs and their member companies showcasing high-quality, export-ready products (processed foods, natural ingredients, wooden goods, etc.) available for purchase as Christmas gifts. The fair will symbolize resilience, creativity, and Ukraine’s export potential.
About SIPPO
The Swiss Import Promotion Programme (SIPPO) is a well-established mandate of the Swiss State Secretariat for Economic Affairs (SECO) within the framework of its economic development cooperation.
SIPPO aims to better integrate developing and emerging countries into world trade. While export companies in SIPPO countries may have good products to offer to importers in foreign markets, they struggle finding ways to reach out to new potential buyers. Likewise, there are importers in target markets looking for suppliers with great products but sourcing them abroad is a challenging and time-consuming task.